Agency MJ and Kyle Dreier’s studio teamed up in September for an open house and creative mixer. The food was delicious by Yum! Catering and of course the company was all we could’ve asked for. Enjoy!
We’re in New York City for a whirlwind week of portfolio reviews, agency meetings, and a variety of creative mixers. You can catch us at:
Mollie will be reviewing portfolios again at this year’s Fotoworks NYC. We always look forward to Fotoworks, because it’s a great opportunity to meet photographers with a variety of experience and backgrounds. Keeping up to date on emerging work from both seasoned and new photographers is a wonderful way to stay current to industry trends and the always evolving art of photography.
At Edge is another event that we get excited about attending. The online portfolios and physical publications that At Edge puts together are always some of the most outstanding in the industry, so you can be sure that you’ll encounter some stellar company at their events.
What’s more is that, as a an agent and reviewer, At Edge is also a place to connect with art buyers and hear feedback from the gate keepers of the agency world.
At Edge party highlights-
In addition to Fotoworks, Mollie will also be reviewing portfolios at this year’s Portfolio Review program at the PhotoPlus Expo, a part of the Palm Springs Photo Festival. We had a wonderful time in Palm Springs earlier this year and are excited to participate again in New York! This year’s expo brings together some amazing talent, as well as some very passionate and leading figures in the photo community.
As Berenice Abbott once said, “Photography helps people to see.” It’s important to remember photography is an art form, one that serves businesses and people alike as a great source for marketing.
First impressions are crucial. Great photographs are a sure fire way to show your best, while rushed images can show a company at its worst. With a beautifully rendered photograph, you can captivate your audience, portray your message, and generate trust. With a ho-hum image, in today’s lightning-fast technology driven world, it’s easy for people to click away – and just like that, you’ve lost your market & your advertising has failed.
If a picture is worth a thousand words, think about what you want to say. Imagery should be clear and concise. The picture should inspire your audience to want to know more.
For instance, the M&Ms candies Red, Yellow and Green star in print ads and commercials. They offer personality and different situations for each ad, but the message is always clear: they are delicious. Consumers want to know more, and they are driven to try them.
Or consider how in the Fruit of the Loom ads, the shots are simple. In them, there are models (usually attractive ones, albeit) posing in their underwear. The slogan is clear: Fruit of the Loom sells underwear. Good-looking undergarments, yes, but no matter which model or ad, what is being sold is clear. When you think Fruit of the Loom, chances are good you think underwear.
Visual is key, as we are living in an age where we are more and more visually focused. Not everyone will be able to capture the image so it conveys every nuance. Professional photographers spend years experimenting with light, angles, compositions, and studying their craft. It is pivotal you use an expert to help you find an image that is more than good – it’s memorable. It’s great.
Have a question? Need help with your campaign? If so, Agency MJ is here to help.
Ty Milford recently spent a week in New Jersey, just outside of Philadelphia, working on a shoot. Here’s a sneak peek at A Day in the Life of one of our amazing photographers.
(Note: there was cheesesteak and a run up the 71 steps aka the “Rocky Steps” at the Museum of Art, as you do.)
Tags: Ty Milford
This week Agency MJ owner Mollie Jannasch traveled to Chicago, IL, to experience the unique experience that was the Le Book Connection. Le Book, the international reference for fashion, photography, and advertising, is currently holding 10 celebrated editions of connections to provide “a link between the most prominent artist representatives and an audience of the top global decision-makers: brand managers, creative and art directors, photo and fashion directors, and image and communication executives.”
The Chicago-based connection proved to be unlike any other event of its kind, and Mollie experienced first hand what was billed as “six months of work in one day”. The event hosted a sea of talented and charismatics directors and executives, and because Mollie had such an unforgettable time, we had to share what a day of connection is like — through Mollie’s lens.
Tags: le book
September’s been a busy month for us at Agency MJ. We threw a wonderful party for our photographers Kyle Dreier, Hollis Bennett, and James Quantz Jr. at Kyle’s studio in downtown Nashville, we visited with Ty Milford on set for a shoot in Atlanta, and we’ve been all across Nashville having portfolio shows with some really fantastic local agencies! With so much of our work coming out of the New York, Los Angeles, and Chicago markets, it’s been a real treat to spend some time engaging with agencies in our own backyard. There’s so much creative work happening in Nashville these days and it’s great to be a part of it.
Recently we met with three local agencies who, together, are changing the face of advertising in Nashville. We had a great time meeting with them and getting our photographers’ work out there, so we thought we’d share some images from the shows!
Come on down to Kyle Dreier Photography: Commercial Photographer (Nashville) at 709 2nd Ave S this Thursday for drinks, food, live music, roving photo opportunities, and all of your favorite Nashville creatives! Also hanging out will be Hollis Bennett Photography and James Quantz Jr Photography. See the flyer for more information. We hope to see you there!
Kyle Dreier recently spoke with Full Time Photographer about how his life and photography experiences have shaped his connection to photography today. Check out the podcast here to learn everything you’ve ever wanted to know about Kyle!
As always, feel free to check out his website for more mouth-watering food imagery at dreier.com.