October 22, 2014 0

The Importance of Photography in Advertising

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Photographer Looking at Camera

Photography & Advertising

As Berenice Abbott once said, “Photography helps people to see.” It’s important to remember photography is an art form, one that serves businesses and people alike as a great source for marketing.

One Chance at a First Impression

First impressions are crucial. Great photographs are a sure fire way to show your best, while rushed images can show a company at its worst. With a beautifully rendered photograph, you can captivate your audience, portray your message, and generate trust. With a ho-hum image, in today’s lightning-fast technology driven world, it’s easy for people to click away – and just like that, you’ve lost your market & your advertising has failed.

Fruit of the Loom Photos


Pictures Help Define Your Brand

If a picture is worth a thousand words, think about what you want to say. Imagery should be clear and concise. The picture should inspire your audience to want to know more.

For instance, the M&Ms candies Red, Yellow and Green star in print ads and commercials. They offer personality and different situations for each ad, but the message is always clear: they are delicious. Consumers want to know more, and they are driven to try them.

Or consider how in the Fruit of the Loom ads, the shots are simple. In them, there are models (usually attractive ones, albeit) posing in their underwear. The slogan is clear: Fruit of the Loom sells underwear. Good-looking undergarments, yes, but no matter which model or ad, what is being sold is clear. When you think Fruit of the Loom, chances are good you think underwear.

Robyn Lehr Food Photography Weekend Almanac

Be Memorable. Be Great.

Visual is key, as we are living in an age where we are more and more visually focused. Not everyone will be able to capture the image so it conveys every nuance. Professional photographers spend years experimenting with light, angles, compositions, and studying their craft. It is pivotal you use an expert to help you find an image that is more than good – it’s memorable. It’s great.

Have a question? Need help with your campaign? If so, Agency MJ is here to help.

October 21, 2014 0

A Sneak Peek at a Ty Milford Shoot

News from Ty Milford Posted by
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Ty Milford recently spent a week in New Jersey, just outside of Philadelphia, working on a shoot. Here’s a sneak peek at A Day in the Life of one of our amazing photographers.

(Note: there was cheesesteak and a run up the 71 steps aka the “Rocky Steps” at the Museum of Art, as you do.)




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October 13, 2014 0

Hollis Bennett’s Travels in Iceland

News from Hollis Bennett Posted by

Agency MJ photographer Hollis Bennett recently traveled to Iceland, and we asked him to share a bit about his adventures there. Read what he had to say and check on some of the great imagery he shared with us!

“The first half of this year was busier than I could imagine – I was working on varied and exciting projects and making some really nice work, but I knew that I needed a vacation sooner rather than later.  I’ve always been one to head north rather than south, as I would rather be bundled up than traipsing around on a beach.  With that in mind, I headed out to Iceland in the North Atlantic.  Ive always wanted to go here and for one reason or another it just never materialized.  So, a quick flight from Nashville to NYC to Reykjavik, and I found myself on an alien planet.  There is really no good way to describe how different the landscape is there.  The island has been shaped by countless volcanoes and copious amounts of water.  Throw in the occasional North Atlantic gale and you have the makings for some great scenes.

Iceland isn’t that large but there is no transit infrastructure outside of personal vehicles, which is why I rented an old Land Rover and hit the road.  Sure, there are more comfortable vehicles out there, and ones that are more fuel efficient, but that’s no fun, right?  In addition to being indestructible, I could take this thing ANYWHERE.  Three foot river crossing?  No problem.  Near vertical hills?  Easy.  As I said, Iceland isn’t large but the real gems are found towards the interior and the roads there are, shall we say, a little rough.  One other not insignificant reason I got the truck is because I could sleep in it and not deal with that pesky North Atlantic weather.

So, 2,500 long, slow miles and a full circumnavigation of the island later and I have 120Gb of still and motion.  The weather was in all regards crap but the light, when it came out, was stunning and the landscape was just unbelievable.  Black sand beaches met ice blue glaciers.  Multihued hills met verdant green valleys with fumaroles and geysers in between. The land truly is one of contrasts and I’ll let the photos speak for themselves.

The next time (and there will be a next time) I head to Iceland I hope it is at the behest of a client as there are so, so, so many opportunities to make stellar work here with a complement of talent and focus.  Until then…”


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October 10, 2014 0

A Peek at the Le Book Connection in Chicago

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Le Book Chicago

Le Book Chicago Connection

This week Agency MJ owner Mollie Jannasch traveled to Chicago, IL, to experience the unique experience that was the Le Book Connection. Le Book, the international reference for fashion, photography, and advertising, is currently holding 10 celebrated editions of connections to provide “a link between the most prominent artist representatives and an audience of the top global decision-makers: brand managers, creative and art directors, photo and fashion directors, and image and communication executives.”

The Chicago-based connection proved to be unlike any other event of its kind, and Mollie experienced first hand what was billed as “six months of work in one day”. The event hosted a sea of talented and charismatics directors and executives, and because Mollie had such an unforgettable time, we had to share what a day of connection is like — through Mollie’s lens.


September 25, 2014 0

Agency MJ Nashville Portfolio Shows

News from Agency MJ Posted by

September’s been a busy month for us at Agency MJ. We threw a wonderful party for our photographers Kyle Dreier, Hollis Bennett, and James Quantz Jr. at Kyle’s studio in downtown Nashville, we visited with Ty Milford on set for a shoot in Atlanta, and we’ve been all across Nashville having portfolio shows with some really fantastic local agencies! With so much of our work coming out of the New York, Los Angeles, and Chicago markets, it’s been a real treat to spend some time engaging with agencies in our own backyard. There’s so much creative work happening in Nashville these days and it’s great to be a part of it.

Nashville Portfolio Shows

Recently we met with three local agencies who, together, are changing the face of advertising in Nashville. We had a great time meeting with them and getting our photographers’ work out there, so we thought we’d share some images from the shows!


GS&F Portfolio Show with Agency MJ

GS&F Portfolio Show with Agency MJ

GS&F Portfolio Show with Agency MJ

GS&F Portfolio Show with Agency MJ

Sullivan Branding

Sullivan Branding Portfolio Show with Agency MJ

Sullivan Branding Portfolio Show with Agency MJ

Sullivan Branding Portfolio Show with Agency MJ

Sullivan Branding Portfolio Show with Agency MJ

Barker & Christol

Barker & Christol Portfolio Show with Agency MJ

Barker & Christol Portfolio Show with Agency MJ

Barker & Christol Portfolio Show with Agency MJ

Barker & Christol Portfolio Show with Agency MJ

September 15, 2014 0

Ain’t no party like a Nashville party!

News from Agency MJ Posted by


Agency MJ and Kyle Dreier Nashville Party September 18 Photography

Come on down to Kyle Dreier Photography: Commercial Photographer (Nashville) at 709 2nd Ave S this Thursday for drinks, food, live music, roving photo opportunities, and all of your favorite Nashville creatives! Also hanging out will be Hollis Bennett Photography and James Quantz Jr Photography. See the flyer for more information. We hope to see you there!

September 11, 2014 0

What’s the scoop on Kyle Dreier?

News from Kyle Dreier Posted by

Kyle Dreier featured on Full Time Photographer

Kyle Dreier recently spoke with Full Time Photographer about how his life and photography experiences have shaped his connection to photography today. Check out the podcast here to learn everything you’ve ever wanted to know about Kyle!

Kyle Dreier Nashville Food Photography

As always, feel free to check out his website for more mouth-watering food imagery at dreier.com.

September 10, 2014 0

Hollis Bennett for Road & Track

News from Hollis Bennett Posted by

Road & Track Magazine “The Dragon King” featuring photography by Hollis Bennett Hollis Bennett  for Road & Track 1Hollis Bennett for Road & Track 2Hollis Bennett for Road & Track 3Hollis Bennett for Road & Track 4Hollis Bennett for Road & Track 5

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September 5, 2014 0

Kyle Dreier for Captain D’s

News from Kyle Dreier Posted by

Reblog: Captain D’s Social Media Campaign by Kyle Dreier

Kyle Dreier for Captain D's

Kyle did a recent shoot for a Captain D’s interactive social media campaign, based around spotting differences between two similar pictures. The campaign features great art direction from Aaron Gresham at Big Communications in Birmingham, AL, food styling by Tami Hardeman, out of Atlanta, and, of course, spot-on imagery by Kyle Dreier, shot at his studio here in Nashville, TN.

Check out more of the campaign on Kyle’s blog, and flip through some of his portfolios on his website, dreier.com.



August 21, 2014 0

Ty Milford for Fresh Produce

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Reblog: PDN Photoserve Features Ty Milford for Fresh Produce

Fresh Produce

Ty was featured in a great writeup by PDN Photoserve for his stunning work with Fresh Produce. Check it out on his blog: Photoserve Features – by Ty Milford Photography!